This privacy policy sets out how Bray Fox Smith Ltd uses and protects any information we collect or that you provide to us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Bray Fox Smith Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide or confirm certain information by which you can be identified you can be reassured that it will only be used in accordance with this privacy statement.

Having conducted a Legitimate Interest Assessment as prescribed under the General Data Protection Regulations 2018, we wish to exercise our right to use legitimate interest as the grounds for collecting and processing data as referred to in Recital 47 “The processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest”.

Bray Fox Smith Ltd may change this policy so please check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25th May 2018.

Information We Collect

We may collect, verify and process the following information in order to understand your needs and provide you with a service you may require:

• Name and job title
• Contact information including telephone number and email address
• Demographic information such as postcode

Other information we may collect includes:

• Details of your visits to our website including, but not limited to, traffic data, location data and other communication data.
• If you contact us, we may keep a record of that correspondence for internal record keeping purposes, provide you with information that you request from us or which we feel may be of interest to you, notify you of changes to our service, improve our services and to customise our website to meet your needs.

How We Protect Your Information

Bray Fox Smith Ltd takes the security and privacy of your personal information seriously. We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Unfortunately the transmission of information via the internet is not completely secure, however we will do our best to protect your personal data. We cannot protect the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Your Rights

When contacting you for the above purposes, unless you tell us otherwise we may do so by phone, post or email or any other way (electronic or otherwise).

You have the right to ask us not to process your personal data for marketing purposes. You can exercise your right to prevent such processing by opting out during any communication. If you do not want us to use your data in this way you can contact us at any time (see How to Bray Fox Smith Ltd.)

You may request details of personal information we hold about you under current legislation and regulations. If you would like a copy of the information held on you please contact us. This may incur a small administrative fee.

If you believe that any information we hold on you is incorrect or incomplete, please contact us and we will amend our records.

Disclosure Of Your Information

We may process your personal information for certain direct marketing initiatives which could include postal communications, email marketing campaigns or telephone calls (directly from ourselves or on behalf of another) on property related matters which we believe may be of interest to you.

Whenever your personal data is processed for these purposes we will ensure that we always keep your Personal Data rights in high regard and take account of these rights. You have the right to object to this processing at any point in time (see How to Contact Bray Fox Smith Ltd.) Please bear in mind that, if you object, this may affect our ability to carry out the tasks above for your benefit.

Unfortunately, due to the existing regulatory environment, we cannot ensure that all private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this policy. We may be forced to disclose information to the government or third parties under certain circumstances, or third parties may intercept or access transmissions or private communications. We can (and you authorise us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property rights infringements, or other activity that is illegal or may expose us to legal liability.

Changes To Our Privacy Policy

Any changes we make to our privacy policy in the future will be posted on our website and, where appropriate, notified to you by email.

We shall at all times comply with the Data Protection Act 1998, the Privacy and Electronic Communications Regulations 2003 (PECR) and the General Data Protection Regulations 2018 (GDPR), as amended, extended, re-enacted or replaced from time to time, and all applicable laws and regulations relating to the processing of personal data and privacy and the equivalent of any of the foregoing in any relevant jurisdiction.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

How to Contact Bray Fox Smith Ltd

We welcome your questions and comments regarding the processing of your personal data in addition to receiving your views and comments on our privacy policy and website.

If you would like to contact us please do so by contacting our Data Protection Officer using the any of the various methods below:

Post

James Shillabeer, Bray Fox Smith Ltd, 35-39 Maddox Street, London, W1S 2PP

Email

jamesshillabeer@brayfoxsmith.com

Telephone

020 3362 4351
07824 663 594